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Excellence in Customer Focus – Physician/Payers


Excellence in Customer Focus – Physician/Payers

This category recognises initiatives that have made a significant and measurable difference to physicians and, in turn, to achievement of business objectives. 

Please note that ‘customer’ in this context relates to individuals or groups of physicians only.

Potential entrants might include:

  • Brand teams
  • Healthcare agencies or consultancies
  • Market access teams or agencies
  • Healthcare policy teams or agencies
  • Communications teams.

Work conducted during the 18-month period between July 2011 and December 2012 will be eligible.

Initiatives should be designed to:

  • Deliver information, support and resolution for unmet needs/clinical issues
  • Challenge inequalities of health outcomes
  • Improve understanding of a condition and/or its treatment
  • Challenge and improve existing standards of care
  • Raise standards of clinical practice.

Judging criteria:

  • Clearly identified customer group
  • Evidence of customer insight
  • Quality of strategy/tactics to deliver against key objectives
  • Evidence of new or changed perceptions or behaviours among the customer base
  • Evidence of enhanced health outcomes
  • Customer feedback


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