Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Patient Focus


Excellence in Patient Focus

This award highlights the importance of the patient within today’s healthcare marketing. It relates to projects undertaken in 2011 that have made a significant and measurable difference to a specific group of patients. Judges will be looking for proof that you have identified how your campaign directly contributed to, for example, increasing the levels of patient compliance, or modified the perception of behaviour of patients, leading to improved diagnosis and treatment (taking into consideration the regulatory bounds and Codes of Practice).

This category relates to work carried out between January and December 2011.



Judging criteria:

  • Clearly identified patient group
  • Identification of needs of patient group
  • Evidence of initiatives to change perceptions
  • Evidence of new or changed perceptions among the customer base
  • Evidence of changed behaviours and enhanced health outcomes
  • Customer feedback


 

Sponsors

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
bmore group

OUR PROMISE: BETTER HEALTH FROM TRIAL TO TREATMENT.We are a full service, independent network of specialist agencies under one roof....

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics