Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Patient Focus


Excellence in Patient Focus

This award highlights the importance of the patient within today’s healthcare marketing. It relates to projects undertaken in 2011 that have made a significant and measurable difference to a specific group of patients. Judges will be looking for proof that you have identified how your campaign directly contributed to, for example, increasing the levels of patient compliance, or modified the perception of behaviour of patients, leading to improved diagnosis and treatment (taking into consideration the regulatory bounds and Codes of Practice).

This category relates to work carried out between January and December 2011.



Judging criteria:

  • Clearly identified patient group
  • Identification of needs of patient group
  • Evidence of initiatives to change perceptions
  • Evidence of new or changed perceptions among the customer base
  • Evidence of changed behaviours and enhanced health outcomes
  • Customer feedback


 

Sponsors

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Virgo Health

Virgo Health is an award-winning global healthcare communications and medical education agency comprising specialists with some of the best skills,...

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...

Infographics