Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Healthcare Collaboration and Partnerships

Sponsored by

Finalist

The Breathtaking Campaign - breathing life into an unknown condition

Pulmonary Hypertension Association Europe & Bayer HealthCare Pharmaceuticals in association with Ketchum Pleon


Summary of work

Pulmonary hypertension (PH) is a life-threatening condition which is thought to affect several million people globally, yet is virtually unknown. 

Coordinated by the Pulmonary Hypertension Association (PHA) Europe and sponsored by Bayer HealthCare, the first European awareness campaign was created to increase understanding of PH, its severity and the symptoms associated with the condition. 

Having reached thousands of people across Europe, through global and locally driven targeted activities, the Breathtaking campaign has successfully put PH on the media’s agenda and has provided valuable education to the general public, and to those who may be affected by the condition.

 

 

Executive summary as submitted


Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Cello Health

Cello Health’s mission is to help our clients unlock the potential that exists with their assets, brands and organisations in...

Latest intelligence

Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...
Meet the CEO behind ReNeuron’s cutting-edge stem cell therapies
Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the...

Infographics