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Excellence in Healthcare Collaboration and Partnerships

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Finalist

World Diabetes Day 2011

Sanofi Diabetes in association with Havas Life Medicom


Summary of work

The ‘Make Every Step Count’ (MESC) campaign is estimated to have reached a staggering 100 million people across 34 countries, raising money for diabetes charities and motivating people to walk, run, dance, cycle or swim over 1.25 million kilometres. 

It demonstrates that strategic collaborations can reach well beyond that of any single organisation and deliver health benefits and education to people on a global scale. 

MESC was a partnership between Sanofi and the International Diabetes Federation (IDF) for World Diabetes Day (WDD). In line with Sanofi’s commitment to improve the lives of people with diabetes worldwide, MESC set-out to not just ‘educate’ people with diabetes but to truly engage them through involvement in activities that enhance health and improve diabetes outcomes. 

 

 

Executive summary as submitted


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