Please login to the form below

Not currently logged in
Email:
Password:

The Grey Healthcare Group Award for Excellence in Health Improvement and Education

Sponsored by

Finalist

Talk Choice

MSD in association with Pegasus PR


Summary of work

Through research we identified that women spend as much time choosing lunch as they do their method of contraception, so the 2011 Talk Choice campaign aimed to encourage women to spend more time reviewing their choices at www.talkchoice.co.uk to ensure their contraceptive method was appropriate for their lifestyle. 

The speed of contraceptive decisions was brought to life for media through a creative speed dating-style briefing, while targeted Facebook adverts brought the campaign to a social media audience. 

In the second phase of activity, a partnership with the NUS targeted 8,000 female students with a decision maker tool and expert interviews across student radio stations alongside an advertorial programme for healthcare professionals. 

There was a measurable increase in visits to the Talk Choice website with 89 per cent from new visitors. 

 

 

Executive summary as submitted


Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Hayward Medical Communications

Hayward Medical Communications has been supporting partners in every sector of the healthcare industry to deliver evidence-based, clinically relevant and...

Latest intelligence

eyeforpharma Marketing and Customer Innovation Europe
By Richard Springham...
US Drug pricing
The Golden Goose
Why it’s so hard for the US to curb runaway drug prices...
What is changing in cardiovascular disease care?
Paul Midgley, of Wilmington Healthcare, explores the NHS Long-term Plan’s strategy for tackling cardiovascular disease and what it means for pharma...

Infographics