Please login to the form below

Not currently logged in
Email:
Password:

The Grey Healthcare Group Award for Excellence in Health Improvement and Education

Sponsored by

Finalist

Talk Choice

MSD in association with Pegasus PR


Summary of work

Through research we identified that women spend as much time choosing lunch as they do their method of contraception, so the 2011 Talk Choice campaign aimed to encourage women to spend more time reviewing their choices at www.talkchoice.co.uk to ensure their contraceptive method was appropriate for their lifestyle. 

The speed of contraceptive decisions was brought to life for media through a creative speed dating-style briefing, while targeted Facebook adverts brought the campaign to a social media audience. 

In the second phase of activity, a partnership with the NUS targeted 8,000 female students with a decision maker tool and expert interviews across student radio stations alongside an advertorial programme for healthcare professionals. 

There was a measurable increase in visits to the Talk Choice website with 89 per cent from new visitors. 

 

 

Executive summary as submitted


COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Attigo (part of the Mednet Group)

Inclusion drives innovation. Attigo, a social enterprise, helps pharma and the socially conscious business shape the future by engaging with...

Latest intelligence

COVID-19 is redefining the value of ‘critical jobs’: An opportunity for social care?
...
How to keep your weight under control during lockdown
...
Brands stepping up to show solidarity during COVID-19
The brands that are stepping up to show solidarity during COVID-19 will be those that are remembered long after pandemic passes....

Infographics