Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Patient Focus

Sponsored by

Finalist

Crohn's Care

Abbott in association with Hive


Summary of work

‘Crohn’s Care’ was designed to give patients confidence in self-administration (maximising treatment benefit) and to support nurses as facilitators of treatment initiation – positioning Humira as a cutting-edge service provider.

‘Patient centric’ communications unite patient insights around condition, treatment and interactions with their HCP. We worked with patients and nurses to understand the intricacies of these relationships before co-creating a programme that was relevant to both customer groups.

Patients told us a ‘one-size-fits-all’ approach was inappropriate. Bite-size information, peer advice and being able to tailor information to their lifestyle were critical to confidence in self-administration. Nurses told us the dialogue and paperwork at treatment initiation was challenging – a complex process that prevented recommendation and affected patient outcomes. 

For patients, our approach combined written, visual and online information tailored to the individual via a lifestyle questionnaire and ‘book builder’ application.

For nurses, we removed the admin to a simple back office provision and co-created in-clinic materials supporting initial dialogue/consultation, giving confidence in Humira recommendation. 

Since launch, we have seen over 1,000 HCP packs requested – and a 28 per cent increase in patient pack requests from 2010. HCPs fedback that the initiative supports better clinical practice and patient engagement with treatment throughout their journey.

 

 

Executive summary as submitted


PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
JPA Health

JPA Health is an award-winning public relations, marketing and advocacy firm known for sharing our clients’ commitment to making people...

Latest intelligence

What’s in it for me? How to engage, motivate and support staff with internal training at OPEN Health
...
Environmental impact of in-person vs. virtual meetings
Although it will be tempting to resume in-person activities in the same capacity as before, we need to weigh the pros and cons of virtual vs. in-person vs. hybrid events...
US biosimilars
The US celebrates five years of biosimilars on the market – a look to the past, present and future
Why the success of biosimilars in the US has been mixed...

Infographics