Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Patient Focus

Sponsored by

Finalist

Turning the head lice market on its head

Thornton & Ross in association with Pegasus PR


Summary of work

Hedrin’s comprehensive report into head lice management uncovered a huge knowledge gap amongst pharmacists and parents about how to manage head lice. 

The development of best practice golden rules, the launch of a pharmacy training programme and promotion of an educational campaign, combined great creativity with clear, concise and consistent advice, making a real difference for parents battling against head lice. 

The campaign positioned Hedrin as the head lice authority among parents and pharmacists. As a result, the brand’s market share has continued to grow rapidly.

 

 

Executive summary as submitted


COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Mind+Matter

We are Mind ‘PLUS’ Matter. The ‘plus’ is important to us because we are all about offering more for our...

Latest intelligence

Dr Henry Skinner
The AMR Action Fund is combating antimicrobial resistance, but much more action is needed
By Henry Skinner, Chief Executive Officer of the AMR Action Fund...
Personalised medicine AI
How early-stage clinical research is facilitating the new wave of personalised medicines
By Jorg Taubel...
patient diversity buckland
Patient diversity in clinical trials needs to be centre stage
By Danny Buckland...