Please login to the form below

Not currently logged in
Email:
Password:

The Celesio Award for Excellence in Customer Focus – Other Healthcare Professionals

Sponsored by

Finalist

Pfizer Healthy Partnerships and the New Medicines Service training for Community Pharmacists

Pfizer


Summary of work

The New Medicines Service (NMS) is the fourth Advanced Service added to the NHS community pharmacy contract. It focuses on reducing wasted medicines and improving patient health by encouraging adherence to medicines. To be successful, pharmacists needed to be trained before the launch in October 2011. Limited resources were available to support pharmacists wishing to implement the NMS. 

Pfizer Healthy Partnerships (PHP) is a selection of tools and resources connecting pharmacists with professional and commercial support. As part of PHP’s commitment to Supporting Professional Development and responding to environmental changes with practical, collaborative initiatives, Pfizer identified an opportunity to support pharmacists in understanding and delivering the NMS ahead of launch. 

Using a collaborative approach, PHP partnered with Lloydspharmacy, Numark and the South West England Local Pharmaceutical Committee (SWLPC) to develop and implement bespoke NMS training for each customer group. This ensured all pharmacists received appropriate training in line with customer objectives and patients’ needs. 

The training was extremely well received, reaching a total of 3,300 pharmacists through 36 workshops over seven weeks.

 

 

Executive summary as submitted


Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Cello Health Insight

Cello Health Insight is the global market research arm of Cello Health. With 35 years’ sector experience, we specialise in...

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
artificial-intelligence-in-healthcare.jpg
Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

Infographics