AdhereTech's winning entry aims to increase patient adherence
Royal Pharmaceutical Society collects crowd-sourced tools and information on how to use Twitter, Facebook etc
Majority of hospital fund will be used for electronic prescribing
Measuring the results of corporate social responsibility
How to manage your strategy in times of doubt
How does healthcare advertising's repute fare in online open forums?
UCB and IBM to harness big data for personalised epilepsy careJoint project could pave the way for therapy area use of IBM's Watson
Sanofi partners with PatientsLikeMe to promote its clinical trialsOnline patient community will match patients to the pharma company's trials
Effort and impact: pharma CSRMeasuring the results of corporate social responsibility
Big Pharma or Big Food? Insights on the nutraceuticals debateAnalysts are in two minds as to which it will be that seizes the initiative…
Is it a commitment issue?How to manage your strategy in times of doubt
Trust me I'm in advertisingHow does healthcare advertising's repute fare in online open forums?
A will of ironIn Brett O’Connor and Matthew Macland’s view, campaigns are all too often about a gentle putt. Find out why they believe two campaigns fell short
I quit!Harry Armfield asks whether these three campaigns can really be life changing?
The digital dilemma for pharma in TurkeyWhy Turkey’s pharma marketers currently feel they are taking a bit of a gamble going over to digital
Digital dreams - or just another nightmare?Max Jackson on why digital satisfaction scores are so low
Red Health was formed in 2007 to bring something fresh to the healthcare PR world.Our approach was simple – to combine ...