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Ad Lib blog

Creative critiques of pharma and healthcare ads and campaigns

Dig deep: turning emotion into action

10 Jun 2014

Life's Reg Manser gives his take on three recent disease awareness campaigns for charities

  • SJ Thumb Ads with bite

    07 Nov 2013

    Jaw-dropping ads from around the world

  • Visceral vision

    19 Sep 2013

    Branding ideas that hit a nerve

  • Arron O'Hare Simples

    22 Aug 2013

    Simplicity lies at the heart of the three award-winning campaigns reviewed by Arron O'Hare in this latest Ad Lib

  • Know your audience

    25 Jul 2013

    There’s a twist in this tale, as Andrew Durkan steps into the review chair…

  • David Anderson Insight NZ Of hobbits and healthcare

    01 Jul 2013

    New Zealand has gained repute for doing cool stuff in the film world, now native Kiwi David Anderson comes up with some of his gems in healthcare advertising

  • adlib in my day In my day son...

    04 Jun 2013

    Tough talking from the Hennigs (Piotr and son Sam). Join the debate by commenting or voting for the three campaigns they have reviewed…

  • Brett O’Connor and Matthew Macland A will of iron

    02 May 2013

    In Brett O’Connor and Matthew Macland’s view, campaigns are all too often about a gentle putt. Find out why they believe two campaigns fell short

  • I quit!

    03 Apr 2013

    Harry Armfield asks whether these three campaigns can really be life changing?

  • That moment of clarity

    20 Mar 2013

    Peter Henshaw reviews three memorable campaigns. What gives them the edge?

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