Please login to the form below
Ad Lib blog
Creative critiques of pharma and healthcare ads and campaigns
A will of iron
02 May 2013
In Brett O’Connor and Matthew Macland’s view, campaigns are all too often about a gentle putt. Find out why they believe two campaigns fell short
I quit!03 Apr 2013
Harry Armfield asks whether these three campaigns can really be life changing?
That moment of clarity20 Mar 2013
Peter Henshaw reviews three memorable campaigns. What gives them the edge?
Hands up! It’s pharma advertising time28 Feb 2013
Ben Blackmore reckons a fresh approach is overdue…
The year of the snake07 Jan 2013
HAVAS Life London’s creative directors look at three campaigns and analyse what makes for strong creative thinking…
Loud and clear30 Nov 2012
Patrick Norrie asks whether communications ideas go far enough to capture interest and engage
Call to action: Hits and misses08 Nov 2012
Click onto the video links and PDFs – and find out which of these Sara Jones believes will get an audience past ‘go’…
Picture this: Photography and pharma advertising05 Oct 2012
Kevin Stokes flags up three campaigns that provide a perfect union of “mad creative, cool photography, and crazy CGI skills”
Focusing on film16 Aug 2012
Turn off your mobiles, while Rob Sampson and Andy James review three film clips. One of them gets “a standing ovation for this box office smash”
Emotional Intelligence18 Jul 2012
Emma Price wants nothing less than an emotional reaction. One campaign passes this litmus test, but one doesn’t…
Featured jobs
- Senior Brand Manager - Harlow
- Competitive
- Sales Manager - Media Publishing – Cheshire
- 25,000 to 35,000 per annum
- UK Marketing Director
- 80,000 to 100,000 per annum
- Group Account Director –Healthcare Advertising
- Neg
Subscribe to our email news alerts
- Achieving an aligned business intelligence capability - fact or fiction?
- Boehringer Ingelheim and Lilly launch diabetes education campaign
- Sanofi appoints Pascale Witz and Peter Guenter
- GSK to set up online system for trial data requests
- Former Google chief launches online cancer forum
- Value-based pricing "not in patient interest"
PMHub
Add my companyGenetic Digital
Genetic Digital specialises in identifying, creating and promoting the most valuable digital marketing assets that will enable pharmaceutical brands to ...
Latest intelligence
- How can pharma deliver returns on increased digital investment?
- Independent online professional networks work best as part of a multi-channel campaign ...
- The impact of Hollande's healthcare reforms in France
- A tougher environment for pharma, with market access and regulatory challenges...
- A guide to developing customer-centred, multichannel marketing
- Find out how a balanced approached to multichannel marketing could benefit your brand - the customer's agenda is just as important as Pharma's and needs to be listened to in ...
Quick links
