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Ad Lib blog

Creative critiques of pharma and healthcare ads and campaigns

Tales of the Unexpected

30 Nov 2011

Stephanie Berman reckons Roald Dahl’s storytelling can teach us much about creating ‘the unexpected’ and inspiring action

  • E-patient connections: Streets of Philadelphia

    16 Nov 2011

    This time 700 ice sculptures hit the mark in Xavier Sanchez’s view. Three e-campaigns have caught his eye…

  • Avoiding the issue

    08 Sep 2011

    It’s three low (one-star) scores from Dave Trott as he kicks off this new Ad Lib series. Find out what he feels so strongly about…

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