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Darwin's Medicine blog

Professor Brian D Smith is an authority on the pharmaceutical industry and works at SDA Bocconi University and Hertfordshire Business School.

darwins medicine Breaking the cookie cutter

16 Oct 2019

Differentiated strategies need differentiated thinking

  • darwins medicine Why Marry?

    25 Sep 2019

    Just like people, firms marry for many different reasons

  • darwins medicine Edging Evolution

    06 Aug 2019

    You don’t have to wait for your business to evolve

  • darwins medicine Deep Value

    07 May 2019

    Value-based healthcare is difficult because it’s deep

  • darwins medicine It's Complicated

    29 Apr 2019

    Commercial executives should be more like their scientist colleagues

  • darwins medicine Quick Change

    21 Mar 2019

    What bird feathers can teach us about adapting to the market

  • darwins medicine Gene Genie

    04 Mar 2019

    Evolution will find new markets for gene and cell therapies

  • darwins medicine Gradually, then suddenly

    10 Jan 2019

    Company extinction is the result of cognitive shortcomings

  • darwins medicine Generic Differentiation

    06 Dec 2018

    Even in the cost-led market for generics, differentiated business models evolve

  • darwins medicine The Midas Touch

    06 Nov 2018

    Smart, but small, science can turn old ideas into gold

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