Digital Handbook for pharma marketers launched

Publication, and its website, covers digital strategy, best practice, social media, mobile and much more

A new handbook has been launched to help pharma marketers in Europe and beyond navigate the evolving, expanding digital landscape.

Written by this author, the Digital Handbook features insight from pharma experts at Sanofi, Roche, Boehringer, Bayer, Pfizer and Merck Serono.

Across seven sections it covers:

• Pharma and digital
• Digital strategy
• European online audiences
• Social media
• Mobile and pharma
• Regulatory issues
• Best practice

The first print edition of the Handbook can be viewed online, but all its content is also available on pmlive.com, in a new dedicated section of the website that is also home to a comprehensive pharma social media directory and the most up to date listing of pharma mobile apps available.

The Handbook's content will be regularly updated, and since it went live has already seen additions from the likes of Janssen, Boehringer and UCB.

Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more

Featured jobs

Latest intelligence

Improve clinical trials through patient journey mapping

Could patient journey mapping be your solution to improving clinical study recruitment and retention? While awareness of clinical studies is low across the population, it’s not the only issue. It’s...

InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping

Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....

Alone we can do so little, together we can do so much

Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...

Infographics