Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

AstraZeneca taps social media for employee wellness drive

Interactive ‘Shape Up’ website offers staff chance to track their health and fitness

AstraZeneca US has launched a wide-ranging wellness programme for its staff and is using social media to help them maintain their momentum.

The pharma company has set up 'Shape Up', an internal social media website that allows employees to track their own health and fitness progress and even challenge each other to complete health goals.

The programme's social media element fits into a wider trend to 'socialise' fitness through applications like RunKeeper and Map My Run and sites like Fitocracy. It's also the second fitness-related social media programme to come out of the healthcare industry in recent weeks, following GE Healthcare's cancer awareness campaign.

GE's Get Fit programme uses a variety of social media channels, including Twitter and Sina Weibo, to encourage healthier lifestyles but it is more aligned with commercial goals around cancer screening.

In AstraZeneca's case the wider Shape Up programme, which includes free health screening, wellness coaching and discounts for Weight Watchers, is designed to create a healthier workforce by focusing on prevention activities. To this end, its core areas are weight management, physical activity and emotional well-being.

31st August 2012

From: Marketing

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Spoonful of Sugar

Spoonful of Sugar (SoS) is a unique and diverse team of specialists in illness and medicines-related behaviour, hand-picked from academic,...

Latest intelligence

BrAInPME.png
The future of medical content: The personal touch
The purpose of delivering personalised content to HCPs is not just about customer experience, it's about improving healthcare. Our Commercial Director, Tib Catania discusses what ‘deep learning’ means for the...
Rise of the patient expert - an interview with Michael Seres
Founded by Michael Seres in 2011, 11 Health is a connected medical device company currently working to change the lives of patients using stoma bags. Content Marketing Manager Liz Inskip...
Making sense of Nutraceuticals in China
Published in eyeforpharma February 2017 by Marc Yates...

Infographics