Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Boehringer talks More Health on new blog

Pharma company's US team looks to connect with 'social entrepreneurs'

Boehringer More Health blogBoehringer Ingelheim has extended the Making More Health initiative it launched last year into the realm of social media.

The pharma company is midway through a three-year partnership with 'social entrepreneur' association Ashoka and to further its work in this area it recently set up a new blog, called More Health.

Pharma has taken increasing interest in blogging over the course of 2012, with new initiatives launched from Sanofi, Lilly, AstraZeneca, Bayer and Shire.

Taking the lead on the Boehringer's new blog is Lilly Ackley, whose responsibilities at the company include serving as president of the philanthropic Boehringer Ingelheim Cares Foundation.

She said the blog was a way to help Boehringer connect and network with social entrepreneurs - people and groups that focus on finding innovative solutions to societal problems.

“Over the last couple of years we've been working more closely with these types of entrepreneurs in this innovative space and what we wanted to do with our blog is basically bring that forward,” she told PMLiVE.

The company is looking to take an inclusive stance with the blog, she said, pointing to early guest posts from Ashoka's Amy Clark and Michelle Cote from social enterprise trust reSET.

“We wanted to not just talk about us, which is quite easy to do, but we wanted to give an opportunity to our partners, whether they were a traditional non-profit or a social enterprise, to have a dialogue,” Ackley said.

Acknowledging that it's still early days for the blog, which Boehringer quietly launched in November, Ackley said it also aligns with the company's corporate social responsibility (CSR) goals.

The More Health blog also achieves the distinction of being the first time the company, often at the forefront of pharma social media, has set up a blog, though it has plans for one called The Future Just Happened.

13th December 2012

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Attigo (part of the Mednet Group)

We are socially intuitive. Attigo deliver inspiring creative healthcare communications, whilst leading the way as partner of choice for socially-conscious...

Latest intelligence

Precision paediatrics: Treating patients with CAR-T
Dr Stuart Adams specialises in using T-cell therapy to treat paediatric patients at Great Ormond Street Hospital. Here, he explains what it was like to develop and deliver a groundbreaking...
What does it mean to be an agile organisation
We spoke with Philip Atkinson to learn how healthcare and pharmaceutical companies can rapidly respond to changes in the market....
Battling breast cancer with precision medicine (Part 2)
Dr Mark Moasser treated breast cancer survivor Laura Holmes-Haddad (interviewed in part one) with an innovative precision medicine, which at the time was yet to be approved. Here he gives...

Infographics