Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Pfizer Germany launches Dupuytren’s contracture awareness campaign

Website supports company's novel, first-in-class, biologic Xiapex

Pfizer Germany online Dupuytren's campaign

Pfizer Germany has launched an online campaign to raise awareness of the progressive connective tissue disorder Dupuytren's contracture.

Based around the dupuytren-loesen.de website it offers patients and their families information on the disorder, including a self-test checklist, patient stories and a series of questions to ask their doctor.

Pfizer's novel, first-in-class, biologic Xiapex (collagenase clostridium histolyticum) was approved in Europe last March to treat Dupuytren's contracture and launched in a number of European countries, including Germany, Spain and the UK, during 2011.

The pharma company said its new German online portal would help visitors to understand the disease and give them an over view of the treatment options, with and with surgery, that are available.

Dupuytren's contracture results in a patient's fingers bending towards the palm of their hand, traditionally requiring surgery to straighten them.

The condition most commonly occurs in white Europeans, affecting up to 20 per cent of men over 60 and up to 20 per cent of women over 80.

21st February 2012

From: Marketing

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

Latest intelligence

It’s all about patient outcomes… right?
Lessons from history: a design thinking perspective...
Emma Walmsley 2
30 women leaders in UK healthcare (part 3)
Continuing our special feature on Women Leaders in UK Healthcare...
Louise Houson
30 Women Leaders in UK Healthcare
The enormous challenges facing UK healthcare mean it needs great leaders. PME’s Group Editor Andrew McConaghie introduces 30 outstanding innovators and trailblazers helping to shape the future...

Infographics