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FDA boosts its social media use with the launch of a new blog

FDA Voice intended to help the US regulator communicate with a wide range of stakeholders

US Food and Drug Administration's FDA Voice blog

The US Food and Drug Administrations (FDA) has launched a new blog to help it communicate with its various stakeholders.

Through FDA Voice the regulator aims to provide “information from behind the scenes here at FDA”, as FDA Commissioner Margaret Hamburg put in an introductory post.

“I believe that providing a forum like this is especially important for an agency like FDA, where the products that we regulate are directly related to public health and the issues that we work on tend to be complex in nature,” she said.

“FDA Voice will give FDA employees the opportunity to go beneath the surface to tell you about what they are working on and how it impacts your life.”

The blog, launched on December 23 as part of a general revamp of the regulator's website, has so far covered medical devices guidance, the correct doses for cold and flu medicines that contain acetaminophen and the FDA's 2012 work programme.

FDA Voice appears to be something of a one-way communication channel so far, with no commenting facility available, but it will add to the FDA's growing list of social media channels.

These currently include accounts on Twitter, YouTube, Flickr, as well as the transparency blog it launched in 2008.

Although the regulator has used these channels for some time, and held a two-day public hearing on the pharmaceutical industry and social media in 2009, it has only just produced its first social media guidance.

But the Agency's recommendations were limited to how pharma companies respond to requests for off-label information and have only been published in draft form.

9th January 2012

From: Marketing

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