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Mobile health roundup

Includes GSK's asthma app, analysis of the mHealth application market and European approval for a range of remote monitoring mobile apps

GSK asthma app for Android smartphones

Included in this roundup of the mobile health space are GSK's asthma app, a mobile aid to quit smoking, analysis of the remote monitoring and the mHealth app markets and European approval for a range of remote monitoring mobile apps.

GlaxoSmithKline (GSK) has launched what it says is the UK's first personalised health app for asthma. MyAsthma aims to help patients take greater control of their condition, with features that include a daily personalised plan and the 30-second Asthma Control Test. The MyAsthma app is available for iPhones, Android smartphones and as a desktop app, and the campaign is supported by the website. (If you can't view GSK's demonstration video for the app - shown below - click here.)

Smokers can find out the age of their lungs through a new iPhone app. LungClock ( has been produced by UK charity Quit and health consumer agency Frontera London to raise awareness of the accumulating damage that smokers are doing to themselves. “Smokers who were told their lung age, are twice as likely to succeed in smoking cessation programmes than the ones that don't,” explained Quit's Glynn McIntosh.

Around 2.2m patients were using remote monitoring technology at the end of 2011, according to analysts Berg Insight, who expect the number of home monitoring systems with integrated communication capabilities to hit 4.9m connections by 2016. Some of the most common conditions currently being monitored are chronic diseases like diabetes and chronic obstructive pulmonary disease (COPD). “Home monitoring solutions that can communicate over a cellular network, landline connection or the Internet have already reached significant volumes within cardiac rhythm management, integrated telehealth solutions, sleep therapy and cardiac event monitoring,” said Berg Insight's telecom analyst Lars Kurkinen.

The mobile health, or mHealth, app market is playing an integral part in transforming health care IT, according to a new report. Frost & Sullivan said the US market broadband mHealth applications earned revenues of $230m in 2010 and they expect this to reach $392m in 2015. “mHealth apps will continue on a steep growth curve as increasingly sophisticated mobile technologies and relationship-management tools disrupt the market,” said Frost & Sullivan senior industry analyst Zachary Bujnoch. “Despite the hype, mobile apps are the single-biggest digital channel since the '90s and the Web.”

A range of mobile apps that give clinicians live and historical access to patient data like waveforms and ECGs have been cleared for launch in Europe. AirStrip Technologies received CE Mark certification for its mobile patient monitoring applications, which include AirStrip OB and AirStrip Cardiology. Available from Apple's App Store they nonetheless require hospitals that want to use them to have purchased and installed Airstrip's software.

12th January 2012

From: Marketing


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