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Digital intelligence blog
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools
by Dominic Tyer
Bayer recruits diabetes patients to new UK blogging team
31 Jul 2012
They join healthcare professionals in contributing to company’s new Bayer Diabetes Care blog
Janssen launches mobile medication reminder service
30 Jul 2012
Care4Today is available for iPhone, Android and Blackberry smartphones as well as 'feature phones'
Digital Intelligence roundup
20 Jul 2012
Includes Roche’s new interactive insulin pump system and a Kinect-based health start-up
US physician community Sermo acquired by WorldOne
20 Jul 2012
Surprise deal substantially increases the research company’s reach
Study: doctors prefer online to print
17 Jul 2012
Google and Manhattan Research find websites and apps beat paper journals
Genetic testing company 23andMe acquires Curetogether
16 Jul 2012
Says addition of the health start-up will enhance its capacity for 'people-powered research'
Digital Intelligence roundup
13 Jul 2012
Includes Merck Serono’s digital expansion and a digital marketing tip of the week
Boehringer pilots digital health management in diabetes
12 Jul 2012
Web and smartphone will study lifestyle behaviour in type 2 diabetes
Lilly to develop company-wide social media strategy
11 Jul 2012
Wants to expand technology’s use beyond corporate communications
Boehringer rewarded for digital communications excellence
09 Jul 2012
Atrial fibrillation and stroke campaign 1 Mission 1 Million wins at Communiqué
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