Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools
by Dominic Tyer
They join healthcare professionals in contributing to company’s new Bayer Diabetes Care blog
Care4Today is available for iPhone, Android and Blackberry smartphones as well as 'feature phones'
Includes Roche’s new interactive insulin pump system and a Kinect-based health start-up
Surprise deal substantially increases the research company’s reach
Google and Manhattan Research find websites and apps beat paper journals
Says addition of the health start-up will enhance its capacity for 'people-powered research'
Includes Merck Serono’s digital expansion and a digital marketing tip of the week
Web and smartphone will study lifestyle behaviour in type 2 diabetes
Wants to expand technology’s use beyond corporate communications
Atrial fibrillation and stroke campaign 1 Mission 1 Million wins at Communiqué