Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Genetic testing company 23andMe acquires Curetogether

Says addition of the health start-up will enhance its capacity for 'people-powered research'

23andMe genetic testing kit

California-based genetic testing company 23andMe has acquired Curetogether in a deal it says will enhance its capacity for 'people-powered research'.

Curetogether was launched in 2008, with an initial focus on helping people who live with chronic pain, while 23andMe, whose investors include Roche and Johnson & Johnson, offers a personal genome service and web-based research programmes.

“A driving force for the acquisition is the alignment of core values we share with CureTogether,” 23andMe CEO and co-Founder Anne Wojcicki. “It underscores 23andMe's commitment to helping individuals understand their own genetic information through proven DNA analysis technologies and web-based interactive tools; and generating patient-driven, informed-consent research as well as empowering our customers to use their personal genetic information to find connections and establish communities based on their DNA.”

Both companies are built around online social communities and 23andMe said the deal would bring it additional tools and systems for gathering data from health-based communities.

23andMe's customer communities include a disease-specific research communities for Parkinson's disease, sarcoma, myleoproliferative neoplasams and the Roots Into The Future research community for African-Americans.

The company's interest in Parkinson's was extended last year to the realm of intellectual property when it was awarded its first patent for a variant in the SGK1 gene that may be protective against Parkinson's disease.

Meanwhile, CureTogether's platform includes more than 4m phenotypic data points across those different health conditions that could help inform future genetic discoveries.

“There are tremendous opportunities for our members and for future research by integrating the 23andMe and the CureTogether platforms and phenotypic data,” explained CureTogether Co-Founder Daniel Reda, who joins 23andMe as senior product manager.

Earlier this year Curetogether released the first results from its bipolar treatment study. This involved 227 patients who said the condition was best managed without drugs and reported the most effective interventions to be exercise, reducing alcohol intake and a better regimented sleep schedule.

The most popular drug treatment in the three-year study was Roche's Klonopin (clonazepam), while Lilly's market-leading Zyprexa (olanzapine) languished outside the top three.

16th July 2012

From: Marketing

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Real Science Communications

Real Science Communications is a scientific centre of excellence, infusing credibility and scientific rigour into the conversations around health and...

Latest intelligence

The ALS patient journey
Nick Goldup is the Director of Care Improvement at the Motor Neuron Disease Association (MNDA). Here, he offers his insights into the journey for patients with ALS and explores the...
Equipping your medical affairs teams with solutions to navigate the healthcare landscape
Dr Tyler Ray, OPEN Health Medical Communications...
Protein degraders
Can protein degraders unlock ‘undruggable’ drug targets?
Exploring a new and exciting area of small-molecule drug discovery...

Infographics