Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Pfizer launches portal for German healthcare professionals

Pfizermed.de will provide product information, training and patient materials

Pfizer Germany healthcare professionals portal

Pfizer Germany has launched an online portal that will offer healthcare professionals in the country services including training and downloadable patient materials.

The ärzteportal, or physician portal, also provides a full overview of Pfizer's product range and pipeline research, along with information on a number of different therapeutic areas.

The pharma company will use the Pfizermed.de portal, which requires doctors to log in using either DocCheck or a Pfizer user profile, to host product-related as well as 'product neutral' CME-accredited training.

The site contrasts with similar pharma websites run from the UK, among them Novartis' Gladstone and GlaxoSmithKline's health.gsk, which need separate, and clearly marked, sections for healthcare professionals and patients to remain compliant with the ABPI's Code of Practice.

2nd July 2012

From: Marketing

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
90TEN Healthcare

At 90TEN, our expertise resides in integrating public relations, medical education and patient engagement techniques to deliver solutions that help...

Latest intelligence

Free White Paper: Customer Experience for Pharma
To learn why an effective customer experience strategy is vital for pharma, download our white paper “Customer experience for pharma” to learn more....
How ethical is your brand plan? Introducing the hEQ.
Assess your brand plan’s Healthcare Ethics Quotient and see how these questions can give your brand plan a new perspective and engage your internal teams and external customers....
solution_options.png
Why e-detailing must give options to healthcare professionals
We know, we know. You want to talk about your treatment right away, but this really is an essential step that will make your e-detailing even more credible....