Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Pfizer launches portal for German healthcare professionals

Pfizermed.de will provide product information, training and patient materials

Pfizer Germany healthcare professionals portal

Pfizer Germany has launched an online portal that will offer healthcare professionals in the country services including training and downloadable patient materials.

The ärzteportal, or physician portal, also provides a full overview of Pfizer's product range and pipeline research, along with information on a number of different therapeutic areas.

The pharma company will use the Pfizermed.de portal, which requires doctors to log in using either DocCheck or a Pfizer user profile, to host product-related as well as 'product neutral' CME-accredited training.

The site contrasts with similar pharma websites run from the UK, among them Novartis' Gladstone and GlaxoSmithKline's health.gsk, which need separate, and clearly marked, sections for healthcare professionals and patients to remain compliant with the ABPI's Code of Practice.

2nd July 2012

From: Marketing

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Nucleus Global

Nucleus Global is the largest specialist medical communications network in the world. Globally, we have over 700 experts delivering world-class...

Latest intelligence

The other side of … Crohn’s disease
What patients say is their truth about living with chronic conditions. “I want to believe in my doctor but I feel more comfortable getting my guidance elsewhere.”...
OPEN Health brings the Best of Both Worlds to MAPS EMEA 2020
...
1000 Voices Survey
The patient voice is key to creating meaningful changes in healthcare; to drive patients to be more actively involved in their care, which leads to better outcomes. So, we went...

Infographics