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US physician community Sermo acquired by WorldOne

Surprise deal substantially increases the research company’s reach

Healthcare market research company WorldOne has acquired Sermo in an expected deal that gives it access to the largest online community of US physicians.

Through the move WorldOne said it now has the largest global community of physicians online, with its US physician network alone claiming a newly-expanded membership of more than 350,000 opted-in and verified doctors.  

WorldOne CEO Peter Kirk said: “Sermo fits in perfectly with our strategy to extend our digital footprint across healthcare market research and enhance our growing portfolio of innovative engagement solutions.

“Sermo has proven that sustaining an active, engaged community can result in higher interest in and response to market research as well as new promotional opportunities.”

In the six years since it launched Sermo has built the largest online community of US physicians with a membership that now stands at some 130,000 doctors. At the same time it has also attracted a solid client base that includes eight of the top ten pharmaceutical companies.

Sermo's CEO Tim Davenport said: “As Sermo grew the most vibrant online physician community in the US and, more recently, provided clients more robust research and promotion opportunities, clients asked for global reach and more key specialists.

“WorldOne adds both of these overnight, while Sermo greatly augments WorldOne's online and interactive business.”

The acquisition of Sermo builds on WorldOne's launch of an interactive division earlier this year to use emerging technologies and progressive social applications to connect and engage with a global healthcare professional audience.

WorldOne already boasts a global network of 1.7m healthcare professionals, including over one million verified physicians across 80 countries.

The addition of Sermo will increase WorldOne's reach and “allow for unprecedented client list match rates, expand research opportunities, and serve as a catalyst for increased physician discussion, insights and collaboration” the company said.

20th July 2012

From: Marketing

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