Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

WebMD to launch Medscape Germany 'in coming months'

Expands doctor portal’s local language reach and follows new French healthcare professionals' site

WebMD Medscape France

WebMD is set to continue the European expansion of its flagship doctors' portal with the forthcoming launch of Medscape Germany.

The US-based health information company told PMLiVE it expects a local language version of its healthcare professional site to go live “over the next few months”.

WebMD has already unveiled Medscape.fr for French healthcare professionals (pictured above) and both it and the new German site will feature “local and global medical content tailored to the HCP audience in those respective countries”.

“These aren't just local language translations, they're actually matching the healthcare systems in both of those countries so that they're very customised, and that's where I see a tremendous opportunity,” WebMD's new CEO Cavan Redmond told PMLiVE.

Redmond joined the firm last month from Pfizer, where he most recently served as group president of animal health, consumer healthcare and corporate strategy, and sat on the pharma company's leadership team.

He said the new European sites will “expand the reach and the depth of what we do in those countries”, and add to its UK partnership with pharmacy chain Boots. The partners set up the Boots WebMD consumer-facing online health information site nearly two years ago.

WebMD says it already has a strong European user-base among healthcare professionals, with over 40 per cent of physicians in the region currently using the US version of its portal, Medscape.com, for professional purposes.

“[They] use our website for everything from continuing medical education through to tapping into editorial that covers almost all of the major healthcare conferences and sessions,” Redmond explained.

“But in order to be most impactful you've got to be able to execute locally, within the local health environment, and that's exactly what we're trying to do in the UK, Germany and France.”

WebMD said it hopes to capitalise on the interest from European healthcare professionals by developing more local language sites from which it expects to see “significant growth”.

• PMLiVE's monthly magazine PME will feature an exclusive interview with WebMD's Cavan Redmond in one of its next issues. Subscribe here to read it first.

3rd July 2012

From: Marketing

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
EPG Health Media

About EPGonline.org EPG Health Media publishes www.epgonline.org (EPG Online), the website for healthcare professionals. It is a disease and medicines...

Latest intelligence

If you needed an organ transplant, would you have one?
Lauren Packer discusses the worsening problem in the UK with an imbalance between the number of organs needed, and the number of those being donated....
Why tugging at our heartstrings is no longer enough to make us open our purses
Charlotte Shyllon (Director and Partner) and Maren Thurow (Senior Account Executive), discuss the highly emotive Make a Child Cry campaign video from Doctors of the World (Médecins du Monde)....
quantify_messages.png
Exploring full potential of e-detailing data
Today’s high quality e-detailing data can create better quality conversations with healthcare professionals and result in improved access and relationships....

Infographics