Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Boehringer launches 'friends and family' cancer community tool

My Cancer Circle aims to help caregivers make the most of offers of help

My Cancer Circle - Boehringer Ingelheim, Cancer Care

Boehringer Ingelheim has launched an online 'caring community' to help the carers of cancer patients coordinate offers of help from friends and family.

The German pharma company has teamed up with US charity Cancer Care to produce MyCancerCircle.net, an online tool that aims to provide caregivers with a simple, effective answer to the question “What can we do to help?”.

Kevin Lokay, Boehringer's business unit head of oncology, said: “Boehringer Ingelheim recognises that caregivers provide enormous support for their loved ones with cancer, and they too need to be supported.

“This service demonstrates Boehringer Ingelheim's goal to help support people facing cancer as well as those who care for them every day."

My Cancer Circle video (if video doesn't work, watch it on YouTube)

A free, private, customisable tool, My Cancer Circle will encourage message and photo sharing among community members, while providing access to Cancer Care's resources such as counseling services, support groups and educational workshops.

Cancer Care's CEO Helen Miller said: “We are excited to collaborate with Boehringer Ingelheim on My Cancer Circle to provide much needed support for people facing a cancer diagnosis and their families.”

Such support could take the form of managing offers of assistance with daily tasks such as cooking meals, driving to medical appointments or helping with household chores.

13th June 2012

From: Marketing

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
certain health

Transforming the way health brands and companies communicate, we deliver creative science led, insight-driven solutions that give award winning results...

Latest intelligence

Why empathy in digital patient recruitment is vital
This is where empathy mapping can be incredibly effective....
Top 10 ways that Medical Affairs teams can leverage the Impetus InSite Platform®
Some of the most popular and innovative ways of using our cutting-edge asynchronous and synchronous virtual tools for Medical Affairs teams....
The power of communication: Engaging diverse groups in healthcare
Humans are diverse and communications to engage us need to be inclusive. It’s no longer about talking to a group, a cohort or an imagined section of society - especially...