Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

by Dominic Tyer
31 May 2012
Report says governments, organisations and individuals could benefit from effective 'trade rules' for data
29 May 2012
Study finds patients who received medicine reminders did better at taking their treatment
25 May 2012
Lilly Pad Canada is the first in a planned series of country-level initiatives
24 May 2012
Teams up with the iconic manga cartoon character to launch Japanese reflux esophagitis campaign
23 May 2012
Mobile iPhone, iPad and Android app includes a loyalty card for the pharma company's cholesterol drug
22 May 2012
Ten-year plan aims to transform the way NHS information is used
21 May 2012
John Sculley forecasts huge increases in computing power and cheaper online storage will help solve problems with healthcare
16 May 2012
South London and Maudsley NHS Foundation Trust teams up with Microsoft to unveil MyHealthBox
16 May 2012
Survey finds social media is an integral part of the medical devices industry
14 May 2012
Signs Apple Store deal for iPhone, iPod touch and iPad compatible device
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