Please login to the form below
Digital intelligence blog
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools
by Dominic Tyer
Enormous value in 'appropriate use' of healthcare data
31 May 2012
Report says governments, organisations and individuals could benefit from effective 'trade rules' for data
Text messaging increases medication adherence
29 May 2012
Study finds patients who received medicine reminders did better at taking their treatment
Lilly takes a local approach with its new pharma blog
25 May 2012
Lilly Pad Canada is the first in a planned series of country-level initiatives
Eisai enlists Astro Boy for medicines adherence mobile website
24 May 2012
Teams up with the iconic manga cartoon character to launch Japanese reflux esophagitis campaign
Pfizer turns to mobile recipe app as Lipitor sales sink
23 May 2012
Mobile iPhone, iPad and Android app includes a loyalty card for the pharma company's cholesterol drug
UK bets on information power in new online health strategy
22 May 2012
Ten-year plan aims to transform the way NHS information is used
Future of health is in cloud computing and big data, says former Apple CEO
21 May 2012
John Sculley forecasts huge increases in computing power and cheaper online storage will help solve problems with healthcare
World's first mental health electronic patient record goes online
16 May 2012
South London and Maudsley NHS Foundation Trust teams up with Microsoft to unveil MyHealthBox
Half of med devices firms use social media
16 May 2012
Survey finds social media is an integral part of the medical devices industry
Sanofi launches iPhone blood glucose meter in the US
14 May 2012
Signs Apple Store deal for iPhone, iPod touch and iPad compatible device
Share
Featured jobs
- Senior Brand Manager - Harlow
- Competitive
- Sales Manager - Media Publishing – Cheshire
- 25,000 to 35,000 per annum
- UK Marketing Director
- 80,000 to 100,000 per annum
- Group Account Director –Healthcare Advertising
- Neg
Subscribe to our email news alerts
- Achieving an aligned business intelligence capability - fact or fiction?
- Boehringer Ingelheim and Lilly launch diabetes education campaign
- Sanofi appoints Pascale Witz and Peter Guenter
- GSK to set up online system for trial data requests
- Former Google chief launches online cancer forum
- Value-based pricing "not in patient interest"
PMHub
Add my companyThe Health Initiative
A unique, dynamic, creative, innovative and well-respected health communication agency with both national and global reach.
The Health Initiative is ...
Latest intelligence
- How can pharma deliver returns on increased digital investment?
- Independent online professional networks work best as part of a multi-channel campaign ...
- The impact of Hollande's healthcare reforms in France
- A tougher environment for pharma, with market access and regulatory challenges...
- A guide to developing customer-centred, multichannel marketing
- Find out how a balanced approached to multichannel marketing could benefit your brand - the customer's agenda is just as important as Pharma's and needs to be listened to in ...
Quick links
