Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

AZ launches science blog LabTalk

Hopes new blog will build relationships with potential collaborators

AZ LabTalk science blog

AstraZeneca has expanded its blogging efforts with a new science-focused blog that it hopes will grow into an online scientific forum.

The new site aims to be a place that scientists from within AZ and the wider industry can discuss “cutting-edge science and innovation” and – perhaps somewhat hopefully - share their ideas and approaches.

Oliver Stohlmann, vice president of R&D communications, said: “The value of LabTalk is not only to raise the profile of innovative science, but it also gives AstraZeneca the opportunity to hear from our peers.

“Over time we hope to build up a rich library of content that will help tell the R&D story, both from AstraZeneca's and others' perspectives.”

The new initiative builds on AZ's Letters From The Lab articles that started running on its corporate website earlier this year, and adds traditional blogging tools for commenting and sharing to improve engagement.

“What's more,” Stohlmann added, “it will create a platform to showcase the great work of our scientists, making our work more transparent to potential collaborators.”

LabTalk will feature scientists, researchers and academics discussing “novel ideas, research and innovation”.

Introducing the blog, AZ's R&D president Martin Mackay said it would present “a fresh and different way to engage with new and existing peers, partners and others”.

“Simply put, we're going to discuss innovation in an innovative way which, I hope you will agree, is a welcome departure for big pharma,” he wrote.

The blog's regular authors will include VP of oncology science Kevin Webster; head of infection, global medicines development John Rex; and VP of AZ's 'virtual' Neuroscience iMed unit Samantha Budd.

LabTalk joins an expanding pharma blogosphere to sit alongside AZ's existing corporate AZ Health Connections blog and new or forthcoming initiatives from the likes of Lilly, Bayer and Boehringer. On the science front LabTalk joins Pfizer's Think Science Now and Lilly's Clinical Open Innovation.

• For full links to all these pharma blogs and more visit the Digital Handbook

1st October 2012

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Create Health

A healthcare marketing agency that shares your passion for making things better. Our clients with solve real health problems every...

Latest intelligence

What challenges still face clinical trial recruitment and retention?
Discover the reasons for the current clinical trial recruitment challenges facing pharma and the life sciences industry, and how the search for solutions to the problem continues...
“Fake News” and Credibility in Medical Publishing
Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare....
Delivering true value: what does it mean for KAM in cancer care?
Lisa Alderson, Business Development Director at Wilmington Healthcare, explores the challenges that pharma’s KAM teams face in engaging with the NHS and how they must evolve...

Infographics