Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

GE Healthcare, Mylan and Swedish Orphan Biovitrum launch new apps

Three new pharma mobile apps continue industry's focus on Apple products

GE Healthcare Body Maps iPad app

There's no shortage of mobile apps being produced by pharmaceutical companies and this roundup selects three of the most recent entrants to the market.

First up, and seemingly taking its cue from Google's erstwhile body browser, GE Healthcare has put 3D interactive models of the human body online.

Produced in partnership with Healthline Networks, the Healthline Body Maps iPad app costs up to £10.49 (just over €13) and is aimed at practicing clinicians and students.

Meanwhile the service is also available via a website, which aims to patients a learning tool for use before, during or after they visit the doctor, with the ultimate goal of helping to improve consumers' health literacy.

“The more people understand their bodies, the more proactive they become in managing their care and making informed treatment decisions,” the company explained.

The website has male and female version of 28 organs and systems and matches “consumer-friendly anatomical terms with easy-to-read articles.

- - - -

SOBI iPad iPhone HAELP appSwedish Orphan Biovitrum has launched an iPhone and iPad app for patients who suffer from the rare genetic condition hereditary angioedema (HAE) to help them record and manage their attacks.

The free HAELP app allows users to log the time and duration of their attacks through a patient diary function and has an interactive map of European HAE centres and information on the condition in 12 European languages.

The company says it is also hard at work developing an Android version of the app.

- - - -

US generic company Mylan has put its printed Generic Brand Reference guide for US healthcare professionals, patients and pharmacy students into app form.

Only available so far for Apple's iPhone, iPod touch and iPad, the free Mylan GBR Guide app gives brand and generic product names, and offers clinical support tools such as laboratory reference values and an interactive medical abbreviations converter.

• Details of more mobile apps from pharma are available in the Digital Handbook

12th September 2012

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Complete HealthVizion

Complete HealthVizion is a team outstanding healthcare communications experts who provide innovative strategic evidence based solutions through scientific and commercial...

Latest intelligence

blog-icon_build_your_argumentation.png
Build your e-detailing argumentation
We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together....
Growing influence of pharmacists in the sale of Rx and OTC medicines
Find out how the changes within pharmacy have affected their influence over the sales of RX and OTC medicines in this whitepaper....
Drivers of 2014′s Soaring Drug Approvals
The FDA & EMA approved a chart-topping number of new drugs in 2014. Read more in our White Paper about the responsibility this growing approval success will put on future...