Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

WebMD expands European operations with Medscape Germany

Local version of the doctors' portal follows launch of Medscape France

WebMD's Medscape Germany

WebMD has launched a local language version of its flagship online doctors' portal in Germany, continuing expansion plans that have already encompassed the debut of Medscape France earlier this year.

The new Medscape Germany is aimed at specialists, GPs and other health professionals in Germany and like its French sister site is customised to its target country's healthcare systems, rather than just featuring translated content from the US.

Speaking to PMLiVE WebMD's CEO Cavan Redmond said the two new European sites will “expand the reach and the depth of what we do in those countries”,.

WebMD says it already has a strong European user-base among healthcare professionals, with over 40 per cent of physicians in the region currently using the US version of its portal, Medscape.com, for professional purposes.

“[They] use our website for everything from continuing medical education through to tapping into editorial that covers almost all of the major healthcare conferences and sessions,” Redmond explained.

Redmond joined the firm in June from Pfizer, where he most recently served as group president of animal health, consumer healthcare and corporate strategy, and sat on the pharma company's leadership team.

• PMLiVE's monthly PME magazine will feature an exclusive interview with WebMD's Cavan Redmond in its forthcoming September issue. Subscribe here to read it first.

6th September 2012

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Weber Shandwick

At Weber Shandwick, engagement has always been the cornerstone of health communications.We make health matter. Health is a basic human...

Latest intelligence

DEMAND DIVERSITY REPORT 02: Why is the LGBTQ+ community facing poorer health outcomes due to COVID-19?
We’re all aware that clinical trials have been discussed more widely since the COVID-19 pandemic. While that’s a great thing for raising awareness of clinical trials in general, it’s also...
CHECKLIST 04: Let’s make your patient recruitment strategies a success
From how to generate insights to define your audience to drilling down those all-important key messages, our checklist has everything you need to think of, covered....
Multichannel engagement and the need for greater understanding of European markets
By Laurence Olding and Georgina James...

Infographics