Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

WebMD expands European operations with Medscape Germany

Local version of the doctors' portal follows launch of Medscape France

WebMD's Medscape Germany

WebMD has launched a local language version of its flagship online doctors' portal in Germany, continuing expansion plans that have already encompassed the debut of Medscape France earlier this year.

The new Medscape Germany is aimed at specialists, GPs and other health professionals in Germany and like its French sister site is customised to its target country's healthcare systems, rather than just featuring translated content from the US.

Speaking to PMLiVE WebMD's CEO Cavan Redmond said the two new European sites will “expand the reach and the depth of what we do in those countries”,.

WebMD says it already has a strong European user-base among healthcare professionals, with over 40 per cent of physicians in the region currently using the US version of its portal, Medscape.com, for professional purposes.

“[They] use our website for everything from continuing medical education through to tapping into editorial that covers almost all of the major healthcare conferences and sessions,” Redmond explained.

Redmond joined the firm in June from Pfizer, where he most recently served as group president of animal health, consumer healthcare and corporate strategy, and sat on the pharma company's leadership team.

• PMLiVE's monthly PME magazine will feature an exclusive interview with WebMD's Cavan Redmond in its forthcoming September issue. Subscribe here to read it first.

6th September 2012

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
HAVAS LYNX

Welcome to HAVAS LYNX, a leading global healthcare communications group....

Latest intelligence

Leveraging HCP Transparency Insights to Drive Future Customer Investments
EFPIA’s disclosure requirements present an opportunity to assess strategy and effectiveness...
How did pharma use Twitter at #ASCO16?
Each year, ASCO’s Annual Meeting brings together 30,000 oncology professionals from around the world, here we explore the #ASCO16 hashtag and how pharma utilised the channel during this year's event....
WHITE PAPER: How to engage with HCPs more effectively
Shrinking budgets and limitations on the time HCPs can spend with sales reps is making traditional engagement methods more and more ineffective. So, in order to reach the unreachable, pharma...

Infographics