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Online social gaming campaign takes aim at cancer

EPAAC's I'm a Fan of Life initiative focuses on cancer prevention

Facebook cancer game 

A European Commission-funded stakeholder group has launched a new online social gaming campaign that seeks to increase awareness of the disease by focusing on prevention.

The European Partnership Action Against Cancer's (EPAAC) I'm a Fan of Life Facebook game promotes the European Code Against Cancer's 11 recommendations for adopting healthier lifestyles and enabling early cancer detection.

It consist of 11 games that teach players how to protect themselves from cancer and live a healthy lifestyle, with prizes given for to motivate them.

The I'm a Fan of Life game launched towards the end of last month and EPAAC has provisional plans to keep it online until late July.

Each week, a new game will be launched and players gain points for each challenge they complete; they can also earn extra points by sharing the game and inviting their friends to play.

Set up in 2009, EPAAC aims to support Member States and other stakeholders in their efforts to tackle cancer more efficiently, by providing a framework for identifying and sharing information, capacity and expertise in cancer prevention and control.

It is due to run until the end of this year, by when the EPAAC wants all Member States to have integrated cancer plans, while its longer-term aim is to contribute to reducing cancer incidence by 15 per cent by 2020

Games and biomedical science
Elsewhere in gaming, the Wellcome Trust is offering to fund developers who are working on games inspired by biomedical science.

Drawing inspiration from the likes of Splice, an artistic puzzle game where the player has to rearrange cells to create new biological forms, Wellcome says adding science to games can inspire as well as illustrate how it is a part of culture. 

“The future scientists of tomorrow may well get their lifelong passion for the subject from the games they play today,” says Tomas Rawlings, a video games consultant for the Wellcome Trust.

Wellcome wants developers to apply for grants of up to £10,000 to develop a game idea inspired by biomedical science - ideas can draw on or be inspired by contemporary or historical biological or medical science “but in an innovative and accessible way”.

Successful developers will go on to pitch their game ideas live to a panel of publishers and funders at a live event at Develop Conference in Brighton in July.

• Full details of the Wellcome Trust's biomedical science game funding, submissions close April 26

22nd April 2013

From: Marketing, Healthcare

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