Please login to the form below

Not currently logged in

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

O2 Health hangs up on UK telehealth plans

Recognises eHealth potential but says uptake was slower than expected

mHealth telehealthO2 Health has pulled out of the UK mobile telehealth market, citing slower than expected uptake.

The telecoms company will continue to offer its core mobile and ICT services to the health sector, via its public sector team, but has withdrawn its telehealth and telecare products.

Nevertheless, in a statement the company said “eHelath is a sector with significant potential and, as such, remains an important priority for [O2 Health's parent company] Telefonica”.

Its Help At Hand (telecare) and Health At Home (telehealth) services will be available until December, 31, at which point they will be switched off and all customer data will be securely disposed on.

In a statement posted to the company's website O2 Health said the “difficult decision” to withdraw the services “has not been taken lightly”.

Launched last year, Help At Hand offered a personalised contact service through a specially designed handset with built-in GPS technology and features that included a fall detector.

Meanwhile Health At Hand, which only debuted in March this year, offered connected devices to monitor patients and enable healthcare professionals to track symptoms of conditions like heart failure and pulmonary disease.

Such a focus on long-term conditions should have chimed perfectly with the UK government's focus on both long term conditions and the potential of telehealth.

But instead O2 Health has decided it can't wait for the promise of eHealth to be realised, guided perhaps by the impacts of the huge reorganisation of the NHS and healthcare budgetary constraints.

21st August 2013

From: Healthcare



Featured jobs

Subscribe to our email news alerts


Add my company
Cello Health Insight

Cello Health Insight is the global market research arm of Cello Health. We are an award-winning agency with over 30...

Latest intelligence

10 tips for developing insightful pre-launch positioning
By getting your positioning right, you can build the motivational, aspirational, and resonant brand story and messaging that will allow your product to become a brand. Blue Latitude Health's Head...
White paper download: Creating experiences to improve patient outcomes
Download our white paper "Creating experiences to improve patient outcomes" to learn the steps to building an effective customer experience strategy....
Organisational Memory
In a knowledge-based industry with high labour mobility, retaining that knowledge within an organisation during a drug’s lifecycle can be tricky. If we undervalue the knowledge, experience and marketing understanding...