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Mobile app formulary and cloud hosting platform launched

IMS Health stakes its claim in mHealth

Mobile health mHealthIMS Health has launched a cloud-based mobile health prescribing service that enables US healthcare providers and health plans to create their own smartphone app formularies.

The healthcare data, analysis and consulting company has evaluated more than 40,000 apps for its new AppScript service, which it said will enable providers to make an objective assessment of healthcare app functionality and value.

Stefan Linn, senior vice president, Strategy & Global Pharma Solutions at IMS Health, said: “Today, there is growing recognition of mobile health's potential to transform healthcare - to advance doctor/patient engagement and empower consumers to better monitor and manage their own health.

“That potential can only be realised through a systematic evaluation of the clinical benefits of healthcare apps, clear professional guidelines around their use, and effective integration of apps with other aspects of patient care.”

AppScript classifies and evaluates more than 40,000 mobile healthcare apps for iOS and Android devices, categorising them by the stage of the patient journey to which they apply.

The launch of the service follows final mobile app guidance from the FDA in September that confirmed most general health apps will not face greater regulatory scrutiny.

Despite a recent report suggesting there is much headway still to be made with the quality of mobile health apps that are available, moves to help prescribers and the public find suitable mHealth apps have been gathering pace. Just launch month a pharma-backed international health app review and information site launched to try and help bring the technology into the mainstream.

IMS' assessment is based on a proprietary scoring system that ranks apps based on functionality, peer and patient reviews, certifications, and their potential to improve outcomes and lower the cost of care.

AppScript also enables physicians to organise apps into formularies based on their patient population and practice preferences as well as to securely prescribe, reconcile and track app use by patients from any mobile interface.

The company is also stepping into the app business itself through the launch of a second new service. AppNucleus is a customisable, cloud-based hosting platform that will enable developers to build secure, industry-compliant and low cost healthcare apps. IMS said both its new products would leverage its data on diseases, treatments, costs and outcomes.

12th December 2013

From: Marketing, Healthcare

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