Please login to the form below

Not currently logged in

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Apple curates HCP iPhone and iPad apps

Sanofi bags first pharma place on new iTunes App Store collection lists

Apple iTunes Store HCP apps

Joining Apple's lists of its professed favourite apps for kids, parents and movie lovers, the iTunes App Store now includes a special collection of apps for healthcare professionals.

Added as part of its latest update of the iTunes Store software the new collection divides apps up into those for reference, medical education, imaging, patient education and personal care.

Rounding out the medical categories identified by Apple is a final app list focusing on those used for patient monitoring and electronic medical records.

Apple iTunes Store HCP apps

On the App Store the list is described as one of “industry-changing apps for records, patient care, monitoring and more", which the company says are "transforming medicine”.

The collection appears to only be available on the US version of the App Store so far, and the number of apps listed is still pretty small, with around 70 iPhone apps and fewer iPad apps.

But it does feature some of the biggest medical brands, including the New England Journal of Medicine, Medscape and WebMD.

Apple iTunes Store HCP apps

The first pharma apps to be listed, assuming you don't count the app form of the long-running Merck Manual medical textbook, are two diabetes ones from Sanofi.

There's iBGC Star, which works with Sanofi's iPhone-compatible blood glucose monitor, and Go Meals, one of the earliest industry apps.

But as iMedical Apps, which first reported on the new collection, notes, there are a number issues with the list, including how are the apps selected and verified for accuracy.

For the pharma industry, which has been hard at work producing all manner of mobile apps, the issue is likely to be how does it get its apps on the list.

Apple had not replied to this, and other questions, at the time of writing, but the company is well aware of pharma.

The stampede towards equipping sales forces with iPads can hardly have passed the technology company by, and it has been keen to align itself with pharma and life sciences companies in the past.

The Apple website features case studies on Medtronic (in a feature titled “Better medicine through iPad”) and Novartis (“Apps for good health”), so it seems safe to assume the new HCP app collection will soon see more pharma apps.

In the meantime, those wanting a wider view of medical apps, or at least those intended for patients rather than HCPs, can always take a look at PatientView's European Directory of Health Apps.

21st February 2013

From: Healthcare



COVID-19 Updates and Daily News

Featured jobs


Add my company
Madmicrobe Studios - Medical Animation

MadMicrobe is an award-winning team of certified medical illustrators creating animations that engage your audience with immersive experiences that bring...

Latest intelligence

The Patient Will See You Now – The Evolution of the Doctor-Patient Relationship
The doctor-patient relationship is an ever changing one that changes as society changes. Technology then helps to drive this change along with a wide number of other factors....
Mind the Gap – Challenging Immunisation Apathy and Misinformation
world, the biggest challenges remain apathy and misinformation. Since a measles vaccine was introduced in the UK in 1968, Public Health England estimates that 20 million measles cases and 4,500...
Towards Better HCP Engagement – An Email Masterclass
6% of HCPs prefer being contacted by email, compared to 17% who favour the second most popular option: direct interaction with reps....