Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Creation Healthcare claims social media monitoring first

New Creation Pinpoint service allows pharma to monitor public HCP conversations

Pharma HCP social media monitoring 

Creation Healthcare has launched what it says is the world's first social media monitoring tool dedicated to studying healthcare professionals' public conversations.

The UK-based research and training consultancy's new Creation Pinpoint offering is based on a proprietary database of healthcare professionals (HCPs) that are active on social media.

It uses this information to identify 'digital opinion leaders' and connects publicly available information about HCPs with what they're saying in open channels.

Creation Healthcare's CEO Daniel Ghinn said: “With Creation Pinpoint pharmaceutical brand teams can now identify precisely which healthcare professionals are talking about their brands or therapy areas, anywhere in the world, and track the influence that they have on each other.”

Talking to PMLiVE prior to the tool's launch, Ghinn said Creation Pinpoint was an acknowledgement that HCP conversations are moving outside closed HCP-only networks.

He cited the example of the Twitter Journal Club, a fortnightly Twitter chat where HCPs discuss medical papers, and the rise in HCP use of public forums and doctors' blogs. 

Creation Pinpoint is built on the established social media monitoring platform Brandwatch, and uses a database of manually-verified social media profiles of HCPs.

It shows the most influential and active HCPs that mention any drug or indication and allows users to see profiles of individual doctors, discover what they are saying, and review conversation themes as they emerge, through an online dashboard. Users can also receive email alerts as soon as HCPs mention specific keywords.

• Read: Daniel Ghinn's practical guide to digital opinion leaders

16th January 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Healthcircle

We're Healthcircle – an award-winning healthcare advertising and creative communications agency, offering a holistic approach to brand health. With a...

Latest intelligence

50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

Infographics