Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

European adoption of physician-only social networks growing

UK showed clear lead in use last year, according to Manhattan Research

European doctors' use of closed social networks showed a marked increase last year, with adoption up from 13 per cent in 2011 to 22 per cent, according to Manhattan Research.

The consultants said their new Taking the Pulse Europe 2012 study also found that more than 80 per cent of European doctors who do use physician-only social networks, such the UK's Doctors.net.uk and Germany's Coliquio, were open to interacting with pharma on them.

Principal analyst Christina Anthogalidis said: “Adoption of physician-only social networks is accelerating in Europe. This growing use, together with physicians' strong interest in interacting with pharma on physician-only social networks, points at emerging opportunities for pharma marketers.” 

Going into more detail about the types of features and services doctors would like to see on these platforms, access to pharma websites came top (mentioned by 43 per cent of doctors who use the networks), followed by reaching a sales rep via email (42 per cent) and watching self-guided online promotional programmes (42 per cent).

The study was conducted online among 1,218 practicing physicians in France, Germany, Italy, Spain, and the UK in Q4 2012.

18th January 2013

From: Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Virgo Health

Virgo Health is an award-winning global healthcare communications and medical education agency comprising specialists with some of the best skills,...

Latest intelligence

Blog_icon_why-pull-beats-push-in-digital-sales-communication-300x200.png
Two ‘must haves’ for multichannel success
What do great multichannel projects have in common? At a recent Anthill webinar, speakers highlighted two essentials for multichannel success....
BrAInPME.png
The future of medical content: The personal touch
The purpose of delivering personalised content to HCPs is not just about customer experience, it's about improving healthcare. Our Commercial Director, Tib Catania discusses what ‘deep learning’ means for the...
Rise of the patient expert - an interview with Michael Seres
Founded by Michael Seres in 2011, 11 Health is a connected medical device company currently working to change the lives of patients using stoma bags. Content Marketing Manager Liz Inskip...

Infographics