Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Sanofi Israel crowdsources new diabetes app

Collaborates with online patient network Camoni

Isreali social network health CamoniSanofi is collaborating with Camoni - an Israeli social network for patients - to crowdsource ideas for a new mobile app for people with diabetes.

The company is running an open competition for app ideas, allowing Camoni participants to discuss and rate those submitted.

Ronnie Birnbaum, Sanofi Israel's general manager, said: “In order to bring an app to answer the needs of users in the best way, we chose a model based on the 'wisdom of crowds'.

“[We] invited diabetics, their families, friends and anyone who touches the disease to offer application ideas, contribute from personal experience and share with us their needs.”

The ultimate goal is, Birnbaum said, to be able to launch an app that would be the “first of its kind, created by and for diabetics”.

The three-week app contest and campaign, which began on July 10, is being managed by Israeli digital health agency e-Pochonder.

While Sanofi said that this type of crowdsourcing initiative was the first of its kind, the campaign is not the company's first foray into the world of mobile apps.

In fact, Sanofi was among the first in pharma to use the technology, with its diabetes arm developing first the GoMeals iPhone app in 2009 and then, more recently, the iBGStar app for its iPhone-compatible blood glucose monitor of the same name.

23rd July 2013

From: Marketing, Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Reynolds-MacKenzie

Reynolds-MacKenzie is the multi award-winning specialist public relations practice within OPEN Health; the first ever agency in the health communications...

Latest intelligence

UK life sciences minister George Freeman
Creating a 21st century life sciences ecosystem
The UK’s life sciences minister on how government and pharma can encourage NHS uptake and innovation...
Improving Corporate Memory as a Patient Safety Strategy
An article by Lorri Zipperer...
Online Physician Communities
How can pharma innovate in child and TYA cancer?
by Dr Tim Ringrose, M3 (EU)...