Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Sanofi Israel crowdsources new diabetes app

Collaborates with online patient network Camoni

Isreali social network health CamoniSanofi is collaborating with Camoni - an Israeli social network for patients - to crowdsource ideas for a new mobile app for people with diabetes.

The company is running an open competition for app ideas, allowing Camoni participants to discuss and rate those submitted.

Ronnie Birnbaum, Sanofi Israel's general manager, said: “In order to bring an app to answer the needs of users in the best way, we chose a model based on the 'wisdom of crowds'.

“[We] invited diabetics, their families, friends and anyone who touches the disease to offer application ideas, contribute from personal experience and share with us their needs.”

The ultimate goal is, Birnbaum said, to be able to launch an app that would be the “first of its kind, created by and for diabetics”.

The three-week app contest and campaign, which began on July 10, is being managed by Israeli digital health agency e-Pochonder.

While Sanofi said that this type of crowdsourcing initiative was the first of its kind, the campaign is not the company's first foray into the world of mobile apps.

In fact, Sanofi was among the first in pharma to use the technology, with its diabetes arm developing first the GoMeals iPhone app in 2009 and then, more recently, the iBGStar app for its iPhone-compatible blood glucose monitor of the same name.

23rd July 2013

From: Marketing, Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Complete True Life

Complete True Life is a progressive new agency specializing in the validation of insights-led and generation of evidence-based real-world studies...

Latest intelligence

BL_Where_Now_20140721_CoverImage.jpg
3 Steps to Navigating Multichannel in Healthcare
You know about multichannel, but... where now? Download the 3 Steps to Navigating Multichannel in Healthcare ebook to learn what you should do next when planning your multichannel campaign....
Online Physician Communities
How can pharma develop a more customer-centric approach?
Business pressures and customer needs will force pharma to focus on multichannel marketing in the next few years...
Exploring MINT: Part 2 - Indonesia
In the second of a series of posts focusing on each of the ‘MINT’ markets, I take an in-depth look at the opportunities and challenges for pharma in Indonesia, with...