Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Roche is drawn to science for YouTube campaign

Therapeutic antibodies, stem cells and Zebrafish tackled in series of fun videos

Roche Drawn to Science YouTube video

Roche has produced an innovative set of YouTube videos to explain scientific terminology in a fun, visual way. 

The Drawn to Science videos tackle subjects that have so far ranged from therapeutic antibodies to stem cells to Zebrafish.

They're all focuses for Roche's Pharma Research and Early Development (pRED) unit, which covers four disease therapy areas: oncology, neurosciences, cardiovascular and metabolic disease, and infectious diseases.

Together they've notched up over 12,000 views, presumably attracting a mixture of students and the scientifically curious.

The videos have been produced at roughly monthly interviews since March 2013, when they began with this video about the glycosylation of antibodies.

Glycoengineering technology, which optimises the pattern of sugars associated with synthetic antibodies, is the focus of the Roche pRED research centre in Schlieren, Switzerland. 

Further videos in the series looked at the use of stem cells in research, another area in which Roche's pRED is actively working and where one of its current cardiovascular research projects involves a first-of-its-kind use of human stem cells derived from patients.

The most recent video is about the tropical freshwater Zebrafish, the larvae of which have evolved into a very attractive drug discovery model and one Roche pRED is tapping into for both safety and efficacy studies.

5th June 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

Latest intelligence

Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....
Escaping the spin cycle of sub-optimal launch
...
NHS Long Term Plan - Digital is firmly on the agenda. Are you ready?
The message is clear. To keep pace with the NHS, pharma and healthcare companies must act now and refine their digital strategy to meet the needs of a transforming NHS....

Infographics