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Roche is drawn to science for YouTube campaign

Therapeutic antibodies, stem cells and Zebrafish tackled in series of fun videos

Roche Drawn to Science YouTube video

Roche has produced an innovative set of YouTube videos to explain scientific terminology in a fun, visual way. 

The Drawn to Science videos tackle subjects that have so far ranged from therapeutic antibodies to stem cells to Zebrafish.

They're all focuses for Roche's Pharma Research and Early Development (pRED) unit, which covers four disease therapy areas: oncology, neurosciences, cardiovascular and metabolic disease, and infectious diseases.

Together they've notched up over 12,000 views, presumably attracting a mixture of students and the scientifically curious.

The videos have been produced at roughly monthly interviews since March 2013, when they began with this video about the glycosylation of antibodies.

Glycoengineering technology, which optimises the pattern of sugars associated with synthetic antibodies, is the focus of the Roche pRED research centre in Schlieren, Switzerland. 

Further videos in the series looked at the use of stem cells in research, another area in which Roche's pRED is actively working and where one of its current cardiovascular research projects involves a first-of-its-kind use of human stem cells derived from patients.

The most recent video is about the tropical freshwater Zebrafish, the larvae of which have evolved into a very attractive drug discovery model and one Roche pRED is tapping into for both safety and efficacy studies.

5th June 2013

From: Marketing

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