Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Vivus launches weight loss app to swell Qsymia sales

iPhone and Android Q and Me app backed up with patient support programme

Vivus has launched a new iPhone and mobile app to help support patients looking to lose weight.

The free Q and Me app is available for iPhones and Android devices and ties in with the company's similarly named patient support programme.

Vivus' obesity drug Qsymia (phentermine/topiramate) was approved by the FDA last July, making it the second such drug to be given the green light by the US regulator after the approval a month earlier of Arena Pharmaceutical/Eisai's Belviq (lorcaserin).

The approvals marked the end of a 13-year drought in new weight-loss drugs in the US giving Qsymia and Belviq an almost clear run at therapy area as most other drug treatments have been withdrawn from the market in recent years.

California-based Vivus says its new app will encourage lifestyle skills to aid lasting weight loss by giving users easy access to tools such as a food log, activity log and BMI Calculator.

Meanwhile the Q and Me Patient Support Program aims to help patients incorporate proper nutrition and physical activity into everyday life.

"Vivus is committed to supporting healthcare providers and patients in their treatment of obesity," said Michael Miller, senior vice president and chief commercial officer of Vivus.

"The Q and Me app can help make the weight loss journey more manageable by empowering people to make changes that may lead to meaningful weight loss."

The app's launch has echoes of Pfizer's bid last year to bolster its ageing blockbuster cholesterol drug Lipitor with a mobile recipe app. The Recipes 2 Go app was launched for iPhone, iPad and Android mobile devices and offered a series of healthy recipes, a shopping list feature and tips on portion sizes and exercise.

The app is available on ITunes at: https://itunes.apple.com/us/app/q-and-me-support/id597725796?mt=8

The app is available from the Google store at: https://play.google.com/store/apps/details?id=com.Cadient.QMobile&feature


 

22nd March 2013

From: Marketing, Healthcare

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Havas Life Medicom

We’re a specialist-led, unified communications agency delivering connected healthcare communications, informed through fresh insights, smart thinking and inspired ideas. Our...

Latest intelligence

Virtual Engagement At Porterhouse: Reflections on the past few months
A look at how the pitfalls of virtual engagement can be avoided and the key advantages of virtual client and KOL engagement strategies in a now predominantly digital world....
July 2020: diversity and inclusion in clinical trials round-up
COVID-19 has continued to bring diversity and health inequality to the forefront of people’s attention. Our latest round-up covers the July news around these issues, and brings you the latest...
Medical Device Clinical Trials 2020
In July 2020, we attended and exhibited at the Medical Device Clinical Trials 2020 Virtual Experience. We really enjoyed the day and it was great to hear from like-minded people,...

Infographics