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Pfizer launches online home delivery service for Viagra

Partners with CVS/pharmacy on e-commerce initiative

Pfizer CVS/pharma Viagra e-commerce website

Pfizer has partnered with a leading US pharmacy chain on a new home delivery initiative for its erectile dysfunction (ED) brand Viagra (sildenafil).

The venture is based around an e-commerce website that will allow patients in the US with a valid prescription to buy Viagra online or refill an existing prescription, estimate their insurance co-payments and check on the status of their order.

The new website can be accessed via Pfizer's Viagra.com site. All of its functionality, including prescription authentication, will be handled by CVS/pharmacy. 

Victor Clavelli, senior director, marketing group leader of Pfizer's Primary Care Business Unit, said: “There are almost 24 million searches a year for Viagra online. By offering men with ED convenient access and a legitimate alternative to purchase Viagra online, our hope is that Pfizer will help rein in the distribution of fake ED products.”

Viagra was the first oral ED medicine to be approved in the US and it is Pfizer's most counterfeited brand.

In 2011, Pfizer's Global Security unit evaluated 22 websites that appeared in the top search results for the phrase “buy Viagra” and conducted chemical analysis of the pills advertised as Pfizer's Viagra that were ordered from these outlets.

The study found that about 80 per cent of these pills were counterfeit, and while the fake Viagra pills contained the active ingredient, sildenafil citrate, the amount was only 30 per cent to 50 per cent of what was advertised.

The problem of fake online pharmacies and the health threats from the products they sell are an escalating issue.

Last year Interpol and the World Customs Organisation spearheaded a massive crackdown on online pharmacies that netted illicit medicines worth $10.5m, with ED medicines, anticancer drugs and antibiotics among the haul.

8th May 2013

From: Healthcare

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