Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Pfizer launches online home delivery service for Viagra

Partners with CVS/pharmacy on e-commerce initiative

Pfizer CVS/pharma Viagra e-commerce website

Pfizer has partnered with a leading US pharmacy chain on a new home delivery initiative for its erectile dysfunction (ED) brand Viagra (sildenafil).

The venture is based around an e-commerce website that will allow patients in the US with a valid prescription to buy Viagra online or refill an existing prescription, estimate their insurance co-payments and check on the status of their order.

The new website can be accessed via Pfizer's Viagra.com site. All of its functionality, including prescription authentication, will be handled by CVS/pharmacy. 

Victor Clavelli, senior director, marketing group leader of Pfizer's Primary Care Business Unit, said: “There are almost 24 million searches a year for Viagra online. By offering men with ED convenient access and a legitimate alternative to purchase Viagra online, our hope is that Pfizer will help rein in the distribution of fake ED products.”

Viagra was the first oral ED medicine to be approved in the US and it is Pfizer's most counterfeited brand.

In 2011, Pfizer's Global Security unit evaluated 22 websites that appeared in the top search results for the phrase “buy Viagra” and conducted chemical analysis of the pills advertised as Pfizer's Viagra that were ordered from these outlets.

The study found that about 80 per cent of these pills were counterfeit, and while the fake Viagra pills contained the active ingredient, sildenafil citrate, the amount was only 30 per cent to 50 per cent of what was advertised.

The problem of fake online pharmacies and the health threats from the products they sell are an escalating issue.

Last year Interpol and the World Customs Organisation spearheaded a massive crackdown on online pharmacies that netted illicit medicines worth $10.5m, with ED medicines, anticancer drugs and antibiotics among the haul.

8th May 2013

From: Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Latest intelligence

Downloadable Pack: Understanding Multiple Sclerosis
Inside this downloadable pack, you’ll find a wealth of exclusive information on the way multiple sclerosis is commonly treated today. As well as areas of continuous improvement for the industry....
Six factors that drive a multiple sclerosis patient's choice of disease-modifying therapy
MS advocate Trishna Bharadia explains the numerous factors that lead patients to choose a disease-modifying therapy, including the important considerations healthcare professionals and pharma often forget....
Innovative approaches in the treatment of multiple sclerosis
Blue Latitude Health Senior Associate Consultant Will Frostick delves into the MS treatment landscape and explores some of the cutting-edge treatments on the horizon....

Infographics