Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

UK pharmacists get social media guidance

Royal Pharmaceutical Society collects crowd-sourced tools and information on how to use Twitter, Facebook etc

Royal Pharmaceutical Society social media guidancePharmacists in the UK are being encouraged to use social media in their professional lives by the Royal Pharmaceutical Society (RPS).

The professional body has produced a wide-ranging package of tools and information to help pharmacists approach the likes of Twitter and Facebook to build a strong and constructive online presence.

These include a beginner's guide to blogging, an introduction to Twitter and a look at the legal implications for pharmacists of using social media.

The guidance was put together with input from a social media expert panel that included RPS chief executive Helen Gorden; Jonathan Mason, senior pharmacist at NHS England; and Dr Anthony Cox, a senior pharmacist and lecturer in clinical pharmacy.

Although the new guidance was informed by a need for pharmacists to be able to stay ahead professionally, it also acknowledges that “a more cohesive and informed pharmacy profession can offer patients better, safer care”.

At the same time, the RPS' new social media best practice tips for pharmacists bring it up to speed with its physician counterpart the Royal College of General Practitioners (RCGP), which last year launched a social media highway code for UK doctors.

21st May 2013

From: Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Quintiles Medical Communications

Quintiles’ award-winning medical communications group sits at the heart of the enterprise. We offer a range of innovative strategic services,...

Latest intelligence

women
Advancing women in healthcare
Fostering the next generation of leaders...
The Challenges Of UX In Healthcare: Technology To Change Lives
Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today....
It’s all about patient outcomes… right?
Lessons from history: a design thinking perspective...

Infographics