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International health app site launches

MyHealthApps aims to help bring the technology into mainstream healthcare
My Health Apps PatientView

A pharma-backed website to help patients and the public find the most suitable mobile health apps has launched.

My Health Apps, which aims to help bring health apps into mainstream healthcare, promises to test every app it features for usability and trustworthiness.

It has been launched by patient research firm PatientView in partnership with GSK, Janssen, Novo Nordisk and telecoms companies O2/Telefonica Europe and Vodafone Foundation.

PatientView also received assistance from NHS England's Library of Health Apps, UK government body KTN CONNECT and the European Commission's Directorate General for Communications Networks, Content and Technology (DG CONNECT).

Robert Madelin, director general, DG CONNECT, said: “Mobile health in Europe is one small, but important, part in our expanding efforts to help Europeans being healthier.

"I commend this effort to help guide the citizens looking for a good choice in health and wellbeing apps."

The new international site follows PatientView's publication last year of the first health app directory for patients in Europe and comes shortly after a recent study that found many of the currently available health apps underperformed when it came to usability.

The site features apps in 47 languages (from Albanian to Welsh), drawn from 146 health specialties, and includes disease-oriented apps for monitoring, tracking, and supporting the management of symptoms.

Featured apps are given a unique 'heart'-rating system, based in the extent to which they meet five consumer/patient needs:

• Give people more control over their condition (or keep them healthy)

• Easy to use

• Can be used regularly

• Allow networking with other people like them (or with people who understand them)

• Trustworthy.

At launch My Health Apps showcases 307 apps, which have been selected by 456 patient groups, disability groups or empowered consumers as their favourites and there are plans to involve several hundred more every six months.

20th November 2013

From: Marketing

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