Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

mHealth adoption varies by therapy area

Cystic fibrosis patients most likely to be mobile health users, says survey

mHealth (mobile health)Patients' mobile health adoption, activities and attitudes vary greatly among different therapy areas, according to a new survey.

Manhattan Research found patients with cystic fibrosis were the online audience segments most likely to be mHealth users, followed by those with growth hormone deficiency and then acne.

The consultants said the research highlights the need for marketers to work to understand mobile behaviour by different therapeutic segments.

The Cybercitizen Health study also put the US mobile health audience at 95 million adults in 2013, a 27 per cent year-on-year increase from 2012 when the figure stood at 75 million.

Top 10 mobile health user groups by therapy area:

1. Cystic fibrosis patients

2. Growth hormone deficiency patients

3. Acne patients

4. ADD/ADHD patients

5. Hepatitis C patients

6. Migraine patients

7. Crohn's disease patients

8. Chronic kidney disease patients

9. Generalised anxiety disorder patients

10. Bipolar disorder patients

The study involved over 8,600 US adults being quizzed online and on the phone in Q3 2013 and the above listing is based on online adults in therapy areas with at least 50 respondents.

11th November 2013

From: Marketing, Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Cogora

Cogora has been a leader in healthcare publishing for over 30 years and has become one of the leading full-service...

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics