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AZ launches DoctorsNotes online medical literature tool

New browser extension aims to make HCP's reading 'shareable and social'

AstraZeneca AZ DoctorsNotes DigitasLBiAstraZeneca has launched a new web tool to help healthcare professionals (HCPs) 'consume, discover and share' medical literature as part of its 'beyond-the-pill' strategy.

Currently only available in a US-beta launch, DoctorsNotes is a free extension for Google's Chrome internet browser that allows HCPs to annotate and organise their online reading.

It will also offer HCPs the option to discuss and compare notes with their peers, a function AZ says could be used to establish communities around specific areas of interest or study - something the company hopes will be of interest to those researching or working in hospitals and institutions.

Bob Allen, a senior director within AZ's Digital Innovation Group (DIG), said: “From our work within Digital Innovation Group (DIG), we've discovered that medical professionals now have less time than ever to keep up-to-date with the most relevant literature in their given field, even though they are required to do so.

“Finding new ways to easily and effectively share information with one another also forms a key part of AstraZeneca's commitment to achieving scientific leadership.

“We hope that the tool will prove useful and enhance scientific exchange in the USA and beyond.”

DoctorsNotes is the first product to be launched by DIG, a collaboration between AstraZeneca and global marketing and technology agency DigitasLBi that forms a key part of AZ's 'beyond-the-pill' strategy.

The Group holds a themed day every seven weeks to focus on a particular healthcare challenge, a process that has so far encompassed ongoing medical training, disease management and healthcare problems in China.

DIG is then divided into small, multi-disciplined teams and each one is given three weeks to further explore the challenge and propose a solution - if this is seen to have value they then get another six weeks to develop it more fully.

In addition to DoctorsNotes a number of other projects have won further funding from AZ through this process. They include a service to connect Chinese doctors and patients and an iPad application called Tempus that aims to help HCPs get more value from medical conference content.

AZ is also working on a service for chronic obstructive pulmonary disease (COPD) called Breathe.Able that will combine wearable technology with a messaging function to help patients understand and manage their condition.

In the meantime DoctorsNotes is expected to be launched in a number of markets outside the US later this year.

26th August 2014

From: Marketing, Healthcare

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