Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Pfizer taps mobile app for patient recruitment

Looks to use smartphone technology to identify rare disease patients

Pfizer is set to harness smartphone technology in a bid to identify patients with a very rare genetic condition that cause them not to feel physical pain.

It is estimated there are just 40 diagnosed cases of congenital analgesia worldwide and Pfizer hopes that technology could help it engage with sufferers and their families and ultimately assist with the development of new chronic pain treatments.

To do this the pharma company is using Sangre, a mobile application and online platform from Sanguine Biosciences, to find and recruit people diagnosed with congenital analgesia, or congenital insensitivity to pain.

The research project will see the DNA of congenital analgesia patients compared with that of their unaffected family members to try to identify DNA mutations that could be attributable to the condition.

Ruth McKernan, head of Pfizer's pain and sensory disorder research unit Neusentis, said: “Our aim is to use this information to aid in potentially identifying new drug targets and developing potential therapies for chronic pain.”

The company has used technology to boost its research before, notably with the first randomised clinical trial that patients could participate in entirely from home. That trial, in overactive bladeder, used mobile phone and web-based technology, but ultimately failed to meet its patient recruitment targets.

For its latest project Pfizer will use the Sangre mobile application to allow medical technicians to collect medical data directly from individuals at any location, rather than making them travel to a doctor's office or hospital.

It will also let qualified participants in over 25 urban areas around the US to schedule an appointment with a local phlebotomist and make a blood donation to Pfizer's study.

10th December 2014

From: Research

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
artificial-intelligence-in-healthcare.jpg
Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

Infographics