Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Bayer outlines some of its digital health needs

Wants to work with startups in areas such as oncology and men's health

Bayer digital health competitionIn a bid to attract a new wave of digital health talent Bayer plans to support startup companies working on novel software, hardware or solutions.

Specifically the pharma company is looking for partners that could help improve processes and health outcomes and plans to offer them funds through an extension of its Grants4Apps initiative.

Despite the programme's name Bayer is keen to look more broadly than just apps as it searches for startups in cardiology, oncology, women's health, men's health and business intelligence.

It will offer €50,000 each, and office space at Bayer Pharma's Berlin headquarters, to five startups from Europe, South Africa, Israel and/or Canada. The companies will have to be focused on cardiology, oncology or women's health and would also be in line for intensive coaching and mentoring from Bayer executives and partners.

In men's health Bayer wants to collaborate with three Germany-based startups on medical or patient programmes to provide education about low testosterone levels in men, technologies for low testosterone detection and improved management of low testosterone patients. In turn these startups would receive €5,000 each and a chance to collaborate with Bayer on full implementation of their work.

The first two programmes will run until May 31 and a third, which focuses on partnerships to develop business intelligence tools, will close on June 30.

The business intelligence tools Bayer is looking for will have to be “modern, real-time, cloud-based SaaS [software as a service] solutions for self-service analysis, reporting, or dashboards, with a high-usability factor for non-technically savvy people”.

Bayer is searching for three startups from Europe, South Africa, Israel or Canada, for this programme, who would receive €10,000 - 15,000 and a chance to collaborate with the company on full implementation of their tools.

It's not the first time a pharma company has run a competition for digital health partnerships (though the total funding on offer puts Bayer's initiatives at the upper end of the money usually up for grabs).

Last year a mobile app that offers cancer patients personalised support won Janssen's inaugural Digital Health Masterclass Challenge. Meanwhile, Novartis ran competitions in 2013 in mobile health for heart failure caregivers and for a new thalassemia mobile app.

2nd May 2014

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
AMICULUM Limited

AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...

Latest intelligence

Precision paediatrics: Treating patients with CAR-T
Dr Stuart Adams specialises in using T-cell therapy to treat paediatric patients at Great Ormond Street Hospital. Here, he explains what it was like to develop and deliver a groundbreaking...
What does it mean to be an agile organisation
We spoke with Philip Atkinson to learn how healthcare and pharmaceutical companies can rapidly respond to changes in the market....
Battling breast cancer with precision medicine (Part 2)
Dr Mark Moasser treated breast cancer survivor Laura Holmes-Haddad (interviewed in part one) with an innovative precision medicine, which at the time was yet to be approved. Here he gives...

Infographics