Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Novartis brings creative malaria campaign to Pinterest

Invites users to create their own mosquito-killing story
Novartis malaria Pinterest social media campaign

Novartis has turned to Pinterest for a creative malaria awareness campaign that combines infographic 'trading cards' and 48 pinned images that can be viewed as a larger story.

Its Mosquito Gauntlet board on Pinterest has to be viewed in three columns on a desktop or laptop to work properly, but despite not being very mobile friendly it is a striking use of the site.

Novartis hopes to encourage Pinterest users to follow its lead on Mosquito Gauntlet and use its Mosquito Mayhem board create their own story on how to kill the insects.

Meanwhile, the company's M-Force Trading Cards board features “a futuristic task force of super heroes poised to fight malaria” - though whether the likes of Plasmorpheus, Agent Sparrow and Velocibot strike the right note remains to be seen.

Nevertheless, there is a serious message to the campaign, which ties-up with the Novartis-supported Malaria No More charity, which is working to make sure every family in Africa has timely access to the tools they need to prevent, diagnose and treat malaria.

27th November 2014

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Kendle Healthcare

Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...

Latest intelligence

Precision paediatrics: Treating patients with CAR-T
Dr Stuart Adams specialises in using T-cell therapy to treat paediatric patients at Great Ormond Street Hospital. Here, he explains what it was like to develop and deliver a groundbreaking...
What does it mean to be an agile organisation
We spoke with Philip Atkinson to learn how healthcare and pharmaceutical companies can rapidly respond to changes in the market....
Battling breast cancer with precision medicine (Part 2)
Dr Mark Moasser treated breast cancer survivor Laura Holmes-Haddad (interviewed in part one) with an innovative precision medicine, which at the time was yet to be approved. Here he gives...

Infographics