Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Novo taps behavioural change for diabetes programme’s re-launch

Adds health coach function to Cornerstones4Care

Digital pharmaNovo Nordisk has re-launched its online diabetes support programme Cornerstones4Care, adding a new health coach function that it says will help patients manage their condition.

In addition to a personal health assessment the diabetes health coach provides patients with a tailored, 12-week behavioural change plan with a range of disease management tools.

These include trackers to help patients monitor their progress, reminders to help them stay on track, disease education resources such as fact sheets and e-books and prescription savings offers for eligible patients.

Christine Sakdalan, vice president of patient centric strategy and solutions at Novo Nordisk, said: "With Cornerstones4Care, we have always strived to provide custom support for diabetes patients. The enhanced website provides a new level of personalisation, along with comprehensive information that we hope patients and their care teams will use between office visits to achieve better diabetes care results."

Novo's re-launch of the programme will also add a new educational video series featuring healthcare professionals, chefs, sociologists, and YouTube personality Michael Stevens.

12th November 2014

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Random42 Scientific Communication

Random42 is the world's leading medical animation company. Over the past 25 years we have produced core digital assets for...

Latest intelligence

Precision paediatrics: Treating patients with CAR-T
Dr Stuart Adams specialises in using T-cell therapy to treat paediatric patients at Great Ormond Street Hospital. Here, he explains what it was like to develop and deliver a groundbreaking...
What does it mean to be an agile organisation
We spoke with Philip Atkinson to learn how healthcare and pharmaceutical companies can rapidly respond to changes in the market....
Battling breast cancer with precision medicine (Part 2)
Dr Mark Moasser treated breast cancer survivor Laura Holmes-Haddad (interviewed in part one) with an innovative precision medicine, which at the time was yet to be approved. Here he gives...

Infographics