Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Novo taps behavioural change for diabetes programme’s re-launch

Adds health coach function to Cornerstones4Care

Digital pharmaNovo Nordisk has re-launched its online diabetes support programme Cornerstones4Care, adding a new health coach function that it says will help patients manage their condition.

In addition to a personal health assessment the diabetes health coach provides patients with a tailored, 12-week behavioural change plan with a range of disease management tools.

These include trackers to help patients monitor their progress, reminders to help them stay on track, disease education resources such as fact sheets and e-books and prescription savings offers for eligible patients.

Christine Sakdalan, vice president of patient centric strategy and solutions at Novo Nordisk, said: "With Cornerstones4Care, we have always strived to provide custom support for diabetes patients. The enhanced website provides a new level of personalisation, along with comprehensive information that we hope patients and their care teams will use between office visits to achieve better diabetes care results."

Novo's re-launch of the programme will also add a new educational video series featuring healthcare professionals, chefs, sociologists, and YouTube personality Michael Stevens.

12th November 2014

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
AMICULUM Limited

AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...

Latest intelligence

Enabling market access through outcomes-based pricing
Outcomes-based pricing is a potential solution to create a link between product price and real-world outcomes, while at the same time facilitating patient access to new and innovative medicines....
Five companies 20 for 2020
20 for 2020 – Five pharma companies to watch
As a new decade gets into gear, we take a look at five pharma companies that have a lot riding on 2020...
The growing clinical importance of patient-reported outcomes (PROs)
Traditionally, the success or otherwise of medical treatments has been assessed by mortality or clinical assessments of health. However, patient self-reports of health are increasingly seen as central to the...

Infographics