Please login to the form below

Not currently logged in

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Boehringer Ingelheim launches Sound Challenge app

Looks to raise awareness of rare lung disease IPF

Boehringer Ingelheim IPF Sound Challenge mobile app iPhone Android

Boehringer Ingelheim has launched a new mobile app as part of its push to raise awareness of the rare chronic lung disease idiopathic pulmonary fibrosis (IPF).

The IPF Sound Challenge iPhone and Android app aims to help doctors learn about the unique 'Velcro crackles' commonly heard in the lungs of patients with IPF and recognise them as a sign that further investigation could be needed.

The app plays a series of recorded auscultations of both diseased and healthy lungs in patients at rest, as captured through an electronic stethoscope, and quizzes listeners on what they are hearing.

The recordings can also be listened to via Boehringer's Sounds of IPF website which, along with its inIPF website and the Boehringer Ingelheim Idiopathic Pulmonary Fibrosis YouTube channel, marks an increase in its awareness efforts.

The company, which says its cancer drug nintedanib could be approved in IPF by the end of the year, is also working with online community PatientsLikeMe to enhance its efforts in IPF.

29th September 2014

From: Marketing, Healthcare



Featured jobs

Subscribe to our email news alerts


Add my company
VCCP Health

We’re the challenger agency for challenger brands. Brands with a point to prove. Rx, OTC and wellness brands run by...

Latest intelligence

The Biosimilar Challenge
How health behaviours and clinical outcomes are related
When HCPs understand patient activation levels they can actively guide patients towards more confident self-management of diverse health concerns....
The Periodic Table of Healthcare Communications
The definitive framework for building healthcare communication strategies and plans. Covering Brand Planning, Customer Experience and Multi-channel Marketing....