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Doctors do get mobile, says the BMJ.com

Andthis year the site's morning traffic saw mobile overtake desktop for the first time

Digital pharmaOne of the lessons the BMJ has learned in its 20 years of being online is that doctors do get mobile.

That was according to BMJ.com editor David Payne, who appeared at the PM Society's recent Digital Works meeting in London to explain how the BMJ engages with healthcare professionals using technology and digital channels.

He said that that the number of doctors accessing the BMJ's website via a mobile device rose from 14% in April 2014 to 17% in April 2015, though tablet usage remained static during this period at 8% of users.

However, this year the site's mobile users overtook those viewing the BMJ.com on a desktop between 7-9am for the first time.

11th May 2015

From: Marketing

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